Your Podcast Description Might Be Outdated

Speaker: 00:00:00

Danny: One thing that's really easy to overlook as a podcaster is your podcast description.

Speaker: 00:00:04

Danny: Because most of us write it once and then never really look at it again.

Speaker: 00:00:08

Danny: But podcasts evolve over time. Your format changes, your confidence changes,

Speaker: 00:00:14

Danny: and the kind of episodes you make changes.

Speaker: 00:00:16

Danny: And sometimes your description still sounds like the version of the podcast from two years ago.

Speaker: 00:00:21

Danny: That matters because your description is setting expectations.

Speaker: 00:00:25

Danny: It's telling new listeners what your show is, who it's for, and what they're about to get.

Speaker: 00:00:30

Danny: And if someone reads that description, then listens to your latest episode,

Speaker: 00:00:34

Danny: and the two don't really match, well that creates friction straight away.

Speaker: 00:00:39

Danny: For example, maybe your podcast started as a casual chat show,

Speaker: 00:00:43

Danny: but over time it's become more focused and educational.

Speaker: 00:00:46

Danny: If your description still says something vague like conversations about life,

Speaker: 00:00:50

Danny: creativity, and whatever comes up, that's probably underselling what the podcast actually is now.

Speaker: 00:00:56

Danny: So here's something to try. Go and read your podcast description as if you're

Speaker: 00:01:00

Danny: completely new to the show.

Speaker: 00:01:02

Danny: Then listen to your latest episode. And then ask yourself, do they feel aligned?

Speaker: 00:01:07

Danny: Does the podcast actually deliver on the promise the description's making?

Speaker: 00:01:11

Danny: And if not, tighten it up. Because a good podcast description doesn't just explain

Speaker: 00:01:15

Danny: the show, it prepares the right listener for the experience they're about to get.

Speaker: 00:01:20

Danny: Until the next time, happy podcasting.