Your Podcast Doesn't Have to Be for Everyone

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It's tempting to want as many people as possible to listen to your podcast,

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but that doesn't mean your podcast has to be for everyone.

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Because when you start trying to appeal to everyone, it's very easy to lose

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the things that made your podcast interesting in the first place.

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Your topics become broader, your opinions become safer, and you might start

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making episodes because you think they'll attract more listeners,

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rather than because they're right for the audience you actually want.

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So think about who your podcast is really for. What are they interested in?

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Why did they choose your show instead of the thousands of others they could listen to?

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And what would make them come back for the next episode?

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Having a more specific audience doesn't necessarily mean having a small audience.

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It means knowing who you're talking to.

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And that can help with more than your content.

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It can make your promotion clearer, help you choose better guests,

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and even make your podcast more

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attractive to sponsors who want to reach a particular type of listener.

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So don't worry if your podcast isn't for everyone. It shouldn't be.

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You don't need to make a podcast everyone wants to listen to.

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You just need to make one the right people don't want to miss.

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Until the next time, happy podcasting.